You have the right to object to us processing your personal data for our legitimate business purposes or for direct marketing purposes. For more information about your right to object and how you can exercise it, please see the section Your rights.
Personal data is any information which identifies you personally whether directly (for example, your name) or indirectly (for example, information about your use of our website, products and services).
We collect the following personal data from you:
We use your personal data for the following purposes:
To process your orders and returns
We need to use your personal data to process any orders and returns you make in accordance with our terms and conditions. This includes processing your payment details where you have purchased products for home delivery.
To manage your account
If you have created an account with us, we use your personal data to identify you as a new or returning customer and manage your account. This includes keeping a record of your account login details (such as your username and password) in case you need reminding of these in the future.
To communicate with you about your orders and the services we provide to you
To deliver relevant marketing to you (please note that our newsletter is only available to our trade customers)
Our marketing communications
If you have provided your consent to do so, we will use your contact details to send you marketing communications by email, post or telephone about our products and services, including our newsletters and details of special offers and promotions which we think might be of interest to you.
You can unsubscribe or opt out from our marketing communications at any time by clicking the “Unsubscribe” link in any of our marketing emails or by contacting us (see How you can contact us).
To manage and improve our website, product selection, available services and communications
We rely on the use of personal data to build a clearer picture of our customers both as a group and as individuals, including by using cookies and similar technologies to capture and analyse your purchase history, your use of our website and services and our communications with you (potentially in combination with personal data relating to other customers).
This enables us to serve you better as a customer as the information we gather helps us to work out how we can improve our website and the information technology systems (including security) that are used to operate it, our product selection and the services we provide through the website. It also helps us to improve the effectiveness of our communications to you.
To provide and improve customer support
We use your personal data to be able to provide and improve the customer support we provide to you (for example, where you have questions about our products and services).
To respond to enquiries, complaints and disputes
We use the personal data we hold about you to help us address any enquiries or complaints you have made, or deal with any dispute which may arise in the course of us providing our products and services to you.
To maintain our records and improve data accuracy
Like any business, we process personal data in the course of maintaining and administering our internal records. This includes processing your personal data to ensure that the information we hold about you is kept up to date and accurate.
To comply with our legal obligations and to detect, prevent and investigate other actual or suspected violations of law or misuse of our website
In certain circumstances, we use your personal data only to the extent required in order to enable us to comply with our legal obligations, including to detect, prevent and investigate fraud or to facilitate the exercise of your consumer rights. In addition, we may need to use your personal data to detect, prevent and investigate any other actual or suspected violations of law or misuse of our website.
Data protection law requires us to only process your personal data if we satisfy one or more legal grounds. These are set out in data protection law and we rely on a number of different grounds for the processing we carry out. These are as follows:
In certain circumstances, we process your personal data after obtaining your consent to do so for the purposes of:
Necessary for the performance of a contract and to comply with our legal obligations
It is necessary for us to process your contact details, payment details, purchase details and account login details for the performance of any contracts between us (for example, terms and conditions for the use of our website, or for the sale of products on our website). In particular, we rely on this legal ground to:
In certain circumstances, we also use your personal data only to the extent required in order to enable us to comply with our legal obligations, including to detect, prevent and investigate fraud or to facilitate the exercise of your consumer rights.
Necessary for the purposes of our legitimate business interests
It is sometimes necessary to collect and use your personal data for the purposes of our legitimate interests as a business, which are to:
Please note that where we wish to rely on this legal ground, we are required by data protection law to consider whether our legitimate interests are overridden by your interests or your fundamental rights and freedoms. We may continue to process your personal data on the basis of our legitimate interests only if we determine that your interests, rights and freedoms are not overridden by our legitimate interests.
We have considered these matters and where we think there is a risk that your interests or fundamental rights and freedoms may be affected we will not process your personal data unless there is another legal ground for us to do so (either that we have obtained your consent to the processing or it is necessary for us to perform our contract with you or to comply with our legal obligations).
The personal data we collect about you is stored on servers located within the UK/EEA.
We may from time to time provide your personal data to:
The table below sets out details of the third parties to whom we currently disclose your personal data. The table also explains how these recipients use your personal data, whether or not they are our "data processors", any processing they perform outside the EEA, and the safeguards that are used to protect your personal data if this happens. This information may be updated from time to time.
Please ask us if you would like more information about the safeguards that are used to protect your personal data when it is processed outside the EEA (see How you can contact us).
Name of recipient
Type of recipient
Why your personal data is shared
Location of processing
Safeguards used to protect personal data processed outside the EEA (if applicable)
Web Preference Ltd
Online Sales Order fulfilment and Website developer/hosting service
Online Sales Order fulfilment
Maxx Design Ltd
Real Print Management
Sales Order fulfilment
Covered by GDPR compliant contract/agreement
Sales Order fulfilment
IP Integration Ltd
Online backup of network stored data off site
We retain your personal data for no longer than is necessary for the purpose(s) for which it was provided. What this means in practice will vary between different types of data. When determining the relevant retention periods, we take into account factors including:
Otherwise, we securely erase your personal data from our systems when it is no longer needed.
You have the following rights with regard to your personal data:
What does this mean?
You have the right to request that we rectify any personal data that we hold about you if it is inaccurate or incomplete.
If you have an account with us, you can also view and update your contact details at any time by logging into your account on our website.
This is also known as ‘the right to be forgotten’ and, in simple terms, enables you to request the deletion or removal of the personal data that we hold about you. This is not a general right to erasure; there are exceptions. For example, we have the right to continue using your personal data if such use is necessary for compliance with our legal obligations or for the establishment, exercise or defence of legal claims.
You have the right to restrict further use of your personal data where you believe the data that we hold about you is inaccurate, our use of such data is unlawful or if we no longer need to use the data for the purposes for which we hold it. When processing is restricted, we can still store your personal data, but may not use it further.
You have the right to obtain and reuse the personal data that we hold about you in a structured, commonly used and machine-readable format, and (where technically feasible) to have such information transmitted to another "data controller", where: (a) this is personal data you provided to us; (b) we are processing such data on the basis of your consent or to perform a contract with you; and (c) the processing is carried out by automated means.
You have the right to object to us processing your personal data for our legitimate business purposes or for direct marketing purposes (including in each case any related profiling).
If you have given your consent to us to process your personal data for a particular purpose (for example, in respect of marketing communications), you have the right to withdraw your consent at any time (although if you do so, it does not mean that any processing of your personal data up to that point is unlawful).
You have the right to make a complaint to the Information Commissioner’s Office (ICO) if you are unhappy with how we have handled your personal data or believe our processing of your personal data does not comply with data protection law.
For more information about your rights or if you would like to exercise any of your rights, you are welcome to contact us using the contact details set out below under How you can contact us.
Please note that if you ask us to stop using your personal data in a certain way or erase your personal data, and this type of use or personal data is required by us in order to facilitate your use of our website in any way, you may not be able to use our website as you did before. This does not include your right to opt out of receiving marketing communications from us, which you can do so at any time without restriction.
If you would like to exercise your data protection rights or if you are unhappy with how we have handled your personal data, please contact us by:
If you’re not satisfied with our response to any enquiry or complaint or believe our use of your personal data does not comply with data protection law, you can make a complaint to the Information Commissioner’s Office (ICO) by:
We do not knowingly collect personal data from children under the age of 16. If you become aware that your child or any child for which you have parental responsibility has provided their personal data to us without your consent, please contact us using the contact details set out above under How you can contact us.
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