Revitalising the Brand
- Key brand development
- Fast growing market
- Partnership development
Stoplock®: Revitalising the Brand
Stoplock® is a well established mechanical security brand focused on steering wheel immobilisation. We undertook a major audit to strengthen our brand.
Having identified a growing demand in the market for security anti-theft locks for alloy wheels, we saw an opportunity for a premium product with the Stoplock® brand to compete against leader brands.
We teamed up with a European partner with a technological superior product but no presence in the UK, and developed a range specifically for the UK market that included rare and specialist marks.
Launched in 2005, Stoplock® has become the fastest growing wheel lock range available today. Building on this success, Stoplock® is today developing its brand into Wheel Clamps, Van Locks and Portable Safes.