Tesco: Valet Packs Seasonal Promotion

For the Christmas season of 2007, we approached Tesco with ideas for a range of car valet gift packs. We proposed packs of exterior, interior and wheel and tyre cleaning items and air fresheners.

Each was a unique combination of brands managed exclusively by us (such as Turtle Wax^® and MAGIC TREE^® air fresheners).

The contents of each pack were jointly determined by us and Tesco, who relied heavily on our skills in creating this kind of promotion.

We managed the entire process, from concept to delivery, in only two months. Our in-house fulfilment team collated the orders and packed the goods to Tesco’s specification.