Stoplock^®: Revitalising the Brand

Stoplock^® is a well established mechanical security brand focused on steering wheel immobilisation. We undertook a major audit to strengthen our brand.

Having identified a growing demand in the market for security anti-theft locks for alloy wheels, we saw an opportunity for a premium product with the Stoplock^® brand to compete against leader brands.

We teamed up with a European partner with a technological superior product but no presence in the UK, and developed a range specifically for the UK market that included rare and specialist marks.

Launched in 2005, Stoplock^® has become the fastest growing wheel lock range available today. Building on this success, Stoplock^® is today developing its brand into Wheel Clamps, Van Locks and Portable Safes.