- World Cup themed promotion
- In-house design of special packs, displays and merchandising formats
- Substantial increase in sales, additional distribution and increased publicity for the brand
Key Facts:
Asda: A Major Themed Promotion
To respond to the major opportunities for increasing sales offered by the 2006 World Cup, Saxon approached the owner of the MAGIC TREE® air freshener brand to create a one-off product.
The pack design, based on a stylised England flag, was our responsibility, as were the merchandising and display formats.
We also devised a media relations campaign and developed local marketing. Our national sales team was able to achieve wide distribution, including a partnership with Asda's own store-wide World Cup theme ‘Love The Game’.
During the eight week period of the promotion, the brand experienced a six figure increase in unit sales. The promotion resulted in lasting additional distribution gains for
MAGIC TREE® air fresheners and increased publicity for the brand.
