A Major Themed Promotion
- World Cup themed promotion
- In-house design of special packs, displays and merchandising formats
- Substantial increase in sales, additional distribution and increased publicity for the brand
Key Facts:
Asda: A Major Themed Promotion
To respond to the major opportunities for increasing sales offered by the 2006 World Cup, Saxon approached the owner of the MAGIC TREE air freshener brand to create a one-off product.
The pack design, based on a stylised England flag, was our responsibility, as were the merchandising and display formats.
We also devised a media relations campaign and developed local marketing. Our national sales team was able to achieve wide distribution, including a partnership with Asda's own store-wide World Cup theme ‘Love The Game’.
During the eight week period of the promotion, the brand experienced a six figure increase in unit sales. The promotion resulted in lasting additional distribution gains for
MAGIC TREE air fresheners and increased publicity for the brand.